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For kicks, why not Va. Tech shoes?

Sometimes an idea for a new business unexpectedly pops into an entrepreneur's mind. For Robert Holloman of Glen Allen, the idea came while he browsed through a Virginia Tech alumni magazine.

Holloman, a Virginia Tech graduate who owns an engineering consulting firm, noticed something was missing. Virginia Tech logos showed up on a variety of advertised products such as T-shirts, baseball caps and sweatshirts. But what about sneakers? Holloman was surprised to discover the magazine's logo-laden ads were sneaker-free.

"What are the young kids wearing today? Sneakers," he said. "How can you not sell logos on sneakers?"

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Students get a Kick out of Tech sneakers

As Robert Holloman was flipping through his Virginia Tech Alumni magazine last fall, he noticed that something was missing among all of the tee-shirts and hats. There weren't any sneakers.

"I thought to myself, what do the kids wear these days? Sneakers," Holloman said, a 1986 industrial engineering alumnus. "I never noticed sneakers with college logos on them. I did a little research and decided that maybe there is an opportunity here."

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